Practitioners share what they have learned about floristry — the craft, the tools, and the decisions that shape real work.
From ancient Egypt to certified trade — a business-friendly overview of how floristry evolved
A quick timeline of how floristry moved from ancient ritual to a recognised trade businesses rely on today.
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A plain explanation of what floristry involves, and how the profession got its shape
Businesses often assume floristry is just flower arranging. Here is what the profession actually involves and why that distinction matters when hiring.
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A timeline of how floristry went from informal apprenticeship to structured qualification
For businesses evaluating florist credentials, understanding how training developed helps you know what qualifications actually mean.
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A historical look at how floristry became part of standard business practice
Corporate use of professional floristry has a longer history than most people realise. Here is when it started and what drove it.
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A plain guide to the main floristry traditions and what each one communicates in a business setting
Businesses briefing florists often struggle with style terminology. This overview explains the main design traditions and their origins.
Read interviewEach interview follows a practitioner from foundational knowledge into real working decisions.
Topics covered across all conversations — from stem conditioning to seasonal sourcing and arrangement structure.
Practitioners from across South Africa share perspectives shaped by their specific regional conditions and markets.
About these conversations
These interviews are not polished profiles. They are working conversations with florists who spend their days solving the kind of problems that textbooks rarely address — sourcing flowers mid-week, managing conditioning time in warm climates, or deciding when a design is finished.
Orvexax has been gathering this kind of knowledge since 2015, building a resource that reflects how floristry actually works across different parts of South Africa — not just how it looks in curated images.
Conversations begin with how each practitioner entered floristry — formal training, apprenticeship, or self-directed learning through trial and observation.
Specific methods are examined in detail — wiring approaches, foam versus water mechanics, how stem angles affect visual weight in finished arrangements.
Each specialist discusses the flowers and foliage they work with most often, what makes certain varieties difficult to handle, and how local availability shapes design decisions.
The final part of each conversation covers how knowledge translates into daily routines — from order planning to workspace organisation and dealing with seasonal gaps.